CeaCea Swimmear is the latest swimwear brand to surface in Jersey, finding itself a home in de Gruchys alongside established names such as O’Neill. The surf-wear line boasts a range of colourful and practical designs and is the labour of love from Jersey born surfer, traveller and adventurer Caroline Cornish. A reflection of her time spent on Jersey’s shores and now in Perth which she calls home, the collection not only aims to make make women look stylish but to also introduce more to trying new pursuits. Being fearless not only in their sense of fashion but also in their outlook on life.
The concept was born when Caroline and her friend Chloe found themselves over the weight allowance for a trip to Bali and were shocked by the range of different activewear they had packed to accommodate all the trip’s activities. Caroline explains, “we thought wouldn’t it be great if there was a range that could take you from the surf into a yoga class and then out for a run, something durable, waterproof, yet still stylish?” From there the CeaCea Swimwear line was born - a capsule collection for a girl who is more comfortable being out of her depth than stuck in any office.
“Establishing our own company in Australia has meant we’ve really had to upskill hard and learn fast to get this off the ground. In order to make it work and to keep costs down I’ve had to become a photographer, blog writer, website creator, model and marketer,” said Caroline. The final result was a brand which echoed their own experiences as active women.
The ethos of the brand is about encouraging more women to get active, finding their own community of support to do things they previously felt were unachievable. The range of leggings, rash vests and more traditional swimwear sets aims to be accessible for all types of women. It’s not about size, shape or aesthetic but about getting more people out amongst the surf.
Despite the distance, CeaCea is having a large impact on Jersey following an exclusive agreement to stock the brand in de Gruchys. In addition to the department store, the brand has also won plenty of local fans who have gone on to become ambassadors for the label. Grace Hurry pilates instructor and Rebeca Coley of Drift Retreat are just two names that champion the brand, aligning themselves with its ethos that women can achieve greater things together than apart.
Whilst Caroline is still learning the intricacies of being the owner of a start-up, her love of travel and exploring is lending itself well the creation of the brand. “We do not envisage CeaCea being Australian or having its origin in any country. Our main sales are done online and we will continue to explore different market opportunities through our travels round the world.” taking advantage of stunning locations and utilising photographers and models through a digital nomad network that would otherwise have proved costly. “I like the idea of being able to work from anywhere and anyplace just through having a laptop. The lifestyle of a digital nomad is very appealing, but there’s still I lot I need to achieve to make that work.”
From one shore to another the fearless duo are taking conquering the world of swimwear firmly in their stride, picking up contacts and letting the brand evolve as they better understand their customers’ needs. Owning your own business may feel incredibly daunting, but with the right mindset, support network and community anything is achievable. Thankfully Caroline isn’t scared to jump into the deep end and I’ve every confidence that she will swim.
Visit De Gruchy for a selection of the range or shop online here
Read the full article in Gallery magazine here